Knowledge Bridge

Global Intelligence for the Digital Transition

Paid Content


Tomas Bella: Publishers must experiment and see readers as customers

Newspapers, which have been accompanying western civilization for the past 200 years, have never been in such deep crisis. There is only one possibility: for serious news not to vanish, readers …

//october 14 / 2014 //read more

INMA European News Media Conference in Berlin

Over the past week, MDIF and its European clients attended the International News Media Marketing Association’s (INMA) annual European …

//october 30 / 2013 //read more

The questions you have to answer before deciding on paywall

To charge or not to charge for access to online content on your website? A guide to the arguments for and against to help news organisations find the answer that best suits their business.

//october 5 / 2013 //read more

Poor design is costing publishers valuable digital subscribers

While there are a few well-known and oft-cited paid content success stories, performance is decidedly mixed outside of those shining examples, says Earl Wilkinson, the executive director and CEO of the International News Media Association.…

//july 17 / 2013 //read more

Don’t forget email in your content marketing strategy

In a world of Facebook and mobile apps, email may seem a bit out of fashion, but it still remains a powerful way to build your audience and keep them engaged. We look at some of the success stories and highlight the strategies that made…

//july 9 / 2013 //read more

Diversity in Latin American markets drives paid content strategies

Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no…

//april 29 / 2013 //read more

Lessons in selling independent journalism from Malaysiakini’s Premesh Chandran

Malaysiakini, the largest independent news website in Malaysia, has made its independence a selling point. Malaysiakini co-founder and CEO Premesh Chandran sat down with us at MDLF’s Media Forum 2012 to share some of the lessons on how to…

//december 27 / 2012 //read more

Paid content: Measurement and marketing are key to success

Developing a paid content strategy goes far beyond simply adding a payment system to your site, according to industry leaders such as Tomas Bella, the founder of the pioneering paid content company Piano Media. To succeed, you’ll need…

//october 26 / 2012 //read more

Paid Content: Myriad models but metered is the rising star

For years, an all-or-nothing debate raged about paid content, but away from that noisy argument, many publishers explored options between those extremes. We look at some of these hybrid models, which are being used successfully by…

//october 26 / 2012 //read more

‘Beyond paywall 1.0’: Paid content gets more nuanced

We’re finally moving past the overly simplistic argument of “free” versus “paid” online models that has obsessed news businesses, and not before time. More nuanced paid content models coupled with a more sophisticated mix of revenue models…

//july 4 / 2012 //read more

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