Knowledge Bridge

Global Intelligence for the Digital Transition

Online Advertising

Newspaper groups find success in moving their classified business online

Classifieds, once viewed as the “river of gold” for newspapers, have migrated online, and Asia-Pacific newspaper consultant Peter Ong shows how newspapers lost time and much needed revenue by failing to move their classified business…

//february 28 / 2013 //read more

Making money with digital: Four lessons in success

While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them -…

//february 15 / 2013 //read more

Publishers need to leverage their audience knowledge to increase revenue

In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of…

//january 31 / 2013 //read more

Multi-platform projects: Focused experiments to get the best out of all platforms

Using more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…

//january 18 / 2013 //read more

Associated Press experiments with a way to make social media pay

The Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance…

//january 9 / 2013 //read more

Indonesia’s KBR68H looks to web portal to reach new audiences and advertisers

Indonesia has the fourth highest number of Facebook users in the world. Indonesian radio network KBR68H is launching a news website to serve the rising digital audiences, especially the huge group of social networkers and Indonesians…

//january 2 / 2013 //read more

Mail & Guardian’s Hoosain Karjieker: Digital first but not digital only

South Africa’s Mail & Guardian were early movers online, launching the first news website in Africa in 1994. As digital revenues grew, the newspaper recently shifted to a digital first strategy, but the news group’s CEO Hoosain…

//december 20 / 2012 //read more

Media Forum 2012: Catching the digital wave

Making the transition to digital is like surfing, Bambang Harymurti, CEO of Tempo International Media in Indonesia, told his fellow independent media leaders at Media Development Loan Fund’s recent Media Forum. Just like surfing, timing is…

//december 10 / 2012 //read more

Ad agencies urge Serbian local media to focus on direct ad sales

Local media in Serbia see their future online, but some outlets that moved early have yet to see their investment pay off. At a recent conference in Belgrade, local media owners expressed frustration with advertisers and ad agencies for…

//november 14 / 2012 //read more

Required Reading: QR codes in Kenya, data journalism resource in Russian and changes to Facebook pages

In this week’s edition of required reading, we’ll do a brief round-up of important stories affecting media around the world plus a couple of must reads for publishers and editors including changes to Facebook’s promoted posts and how it…

//october 19 / 2012 //read more

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