Knowledge Bridge

Global Intelligence for the Digital Transition

Online Advertising

News organisations in smaller markets must develop multiple digital revenue streams

In many emerging markets, digital advertising budgets and audiences are small, even if they are growing quickly. To achieve sustainability as these smaller markets develop, we explore a number of business models and revenue streams that…

//june 26 / 2013 //read more

PwC report: TV growth to continue for next five years despite shift to digital

In its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead…

//june 12 / 2013 //read more

Malaysian media merger highlights key shift in digital transition

Malaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator The groups believe that the combination will allow them to dominate the Malaysian digital…

//may 16 / 2013 //read more

Invest in audience measurement to keep track of changing market

As markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the…

//may 10 / 2013 //read more

Competition grows in Russia’s rapidly growing digital ad market

While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital…

//may 8 / 2013 //read more

Traditional versus digital ads: ‘Reach’ versus ‘each’

The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their…

//april 11 / 2013 //read more

Revenue Opportunities: Online Classifieds & Directories in Russia and Ukraine

The seminar provided a broad overview of the online classifieds market in Russia and Ukraine and focused on the tools and techniques for building online classified businesses. Its goal was to create a base of understanding of the trends in…

//april 3 / 2013 //read more

UGC: Focus and diverse revenues key to commercial succes

News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…

//march 22 / 2013 //read more

Real-time bidding brings flexibility and revenues to digital ad markets

Much of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic…

//march 6 / 2013 //read more

Online Advertising Explained: DMPs, SSPs, DSPs and RTB

Ad exchanges are using an increasing amount of data to deliver better targeted ads to users and better performing ads to advertisers. News organisations need to understand how digital advertising is all about data, data, data. We cut…

//march 6 / 2013 //read more

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