Knowledge Bridge

Global Intelligence for the Digital Transition

Online Advertising


Attention-based measurement instead of clicks and CPM?

Chartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and…

//september 30 / 2014 //read more

Native advertising: The first key steps

Unlike many developments in digital advertising, native advertising is easy to understand, inexpensive to do and easy to get started with. Though it’s too early to tell whether it will develop into a lasting revenue source for news…

//may 2 / 2014 //read more

Digital revenues: Looking for the third way

With global digital ad spend about to overtake print, news outlets all over the world are searching with renewed passion for complementary revenue lines. The main focus is now on ‘user generated revenues’, either traditional revenues based…

//april 15 / 2014 //read more

Mobile publishing: A reality check

With the search engine and social media giants dominating the mobile advertising market, and with smartphones now accounting for about a third of news website usage, what can news businesses do to develop revenues in the short term? News…

//january 16 / 2014 //read more

The Evolution of Online Display Advertising

An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling.

//november 29 / 2013 //read more

Video advertising: How do you measure the effectiveness of VOD campaigns?

Nic Casby, Brand Manager at Fosters, Jana Eistenstein EMEA for Videology and Ben Chesters, Client Investment Director at Starcom Mediavest talk about how to measure the effectiveness in video advertising.  

//november 23 / 2013 //read more

A guide to audience based advertising

Learn how audience based advertising works to provide a better online experience.

//november 21 / 2013 //read more

Working with Technology

Held in Moscow at the beginning of October 2013 for technology, product and commercial managers from Russian and Ukrainian media, the seminar focused on techniques needed to select, measure and manage technology to in order to deliver…

//october 11 / 2013 //read more

Digital Briefing Live: Malaysiakini’s Chia Ting Ting on building a premium ad business

Digital news organisations are finding it much easier to attract an audience than they are to make money from that audience. To find out how to monetise digital audiences, in this edition of Digital Briefing Live, we speak to Chia Ting…

//august 1 / 2013 //read more

Don’t forget email in your content marketing strategy

In a world of Facebook and mobile apps, email may seem a bit out of fashion, but it still remains a powerful way to build your audience and keep them engaged. We look at some of the success stories and highlight the strategies that made…

//july 9 / 2013 //read more

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