Knowledge Bridge

Global Intelligence for the Digital Transition

Monetization


Launching a paywall: What you and your team need to know

The aim of this guide is to help you avoid the largest traps that lie ahead as you seek to launch a subscription system, and to help you understand what needs to be done to build a successful project. What subscription model is right for…

//January 8 / 2018 //read more

Digital revenues: Looking for the third way

With global digital ad spend about to overtake print, news outlets all over the world are searching with renewed passion for complementary revenue lines. The main focus is now on ‘user generated revenues’, either traditional revenues based…

//April 15 / 2014 //read more

Digital start-ups: What to do when the grants dry up

Latin America has a long history of digital news start-ups, but with uncertainty over the future of grant funding that has sustained many of them …

//June 26 / 2013 //read more

Diversity in Latin American markets drives paid content strategies

Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no…

//April 29 / 2013 //read more

The mobile media revolution is about business not just distribution

Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile…

//February 26 / 2013 //read more

Publishers need to leverage their audience knowledge to increase revenue

In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of…

//January 31 / 2013 //read more

Tempo Media’s Harymurti: the digital transition is all about the timing

In the first Digital Briefing Live video from MDLF’s Media Forum 2012, we interviewed Bambang Harymurti, the CEO of Tempo Media in Indonesia, who discusses how media leaders can successfully transition to digital media. The trick is not to…

//December 20 / 2012 //read more

Required reading: Newspapers turn to video for new revenue opportunities

In the latest installment of our Required Reading feature, we focus on television and digital video as well as some of the latest trends and tools in mobile and social media. Online advertising may overtake television advertising in the US…

//September 7 / 2012 //read more

‘Beyond paywall 1.0’: Paid content gets more nuanced

We’re finally moving past the overly simplistic argument of “free” versus “paid” online models that has obsessed news businesses, and not before time. More nuanced paid content models coupled with a more sophisticated mix of revenue models…

//July 4 / 2012 //read more

Advertising lessons from Facebook: Sell relationships not impressions

As businesses start to realise that social media can give them a new opportunity to create relationships with consumers before they even become customers, news media must begin to look at their relationships with their own audiences. News…

//July 4 / 2012 //read more