Knowledge Bridge

Global Intelligence for the Digital Transition

Mobile Advertising


Mobile publishing: A reality check

With the search engine and social media giants dominating the mobile advertising market, and with smartphones now accounting for about a third of news website usage, what can news businesses do to develop revenues in the short term? News…

//january 16 / 2014 //read more

Sustainable, staged strategies to serve your mobile audiences

In many emerging markets, mobile is the only way that many people access content. If you don’t deliver a mobile-optimised experience to your mobile audience, you’re missing an opportunity to grow audience and revenue. Serving these new…

//july 24 / 2013 //read more

Choosing and using a mobile ad network

As audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…

//july 24 / 2013 //read more

MENA news groups need to provide high- and low-tech mobile services

Over the past decade, MENA has trailed only Sub-Saharan Africa in mobile growth, and following “news and feeds” is one of the most popular mobile activities. However, mobile use varies widely, not just between countries but within…

//july 23 / 2013 //read more

Don’t wait to compete for mobile ad revenue

News organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…

//june 21 / 2013 //read more

The mobile media revolution is about business not just distribution

Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile…

//february 26 / 2013 //read more

Networking giant Cisco predicts more mobile data devices than people by end of 2013

US networking giant Cisco has released its latest five year forecast for mobile data use. The report highlights how rapidly increasing mobile data use will have profound implications for news organisations as mobile becomes the primary way…

//february 12 / 2013 //read more

Required reading: Newspapers turn to video for new revenue opportunities

In the latest installment of our Required Reading feature, we focus on television and digital video as well as some of the latest trends and tools in mobile and social media. Online advertising may overtake television advertising in the US…

//september 7 / 2012 //read more

Zimbabwean newspaper publisher holds hackathon to spur innovation

Hackathons are an excellent way of getting editors, journalists and developers to work together at news organisations to create new mobile and web applications that the paper, website or radio or TV station can use. Focusing on content,…

//august 2 / 2012 //read more

African news organisations need to embrace mobile web opportunities

Africa is set to become the world’s second largest mobile market by the end of this year. Audiences and advertisers are rapidly moving to mobile, with many African mobile owners only accessing the web via their phones. News organisations…

//july 26 / 2012 //read more

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