Knowledge Bridge

Global Intelligence for the Digital Transition

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Platforms are eating publishers

On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…

//november 30 / 2015 //read more

Are Facebook’s Instant Articles and Apple’s News app another nail in the coffin for news publishers?

When Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…

//july 15 / 2015 //read more

How Ujyaalo used Facebook to Build its Online Audience

Every new website faces a daunting problem: “How do I get people to visit my site?” Most websites have only a handful of options. They can spend money to promote their brand and URL through advertising networks and other…

//january 8 / 2014 //read more

Alex Marin: Benefits of Social Media

Alex Marin discusses the best practices of social media in the news business. He is a social media editor at PolicyMic.com – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…

//september 27 / 2013 //read more

Growing an online portal

Designed to provide a baseline understanding of the techniques and tools available to online media, the seminar was designed to lay a foundation for audience and revenue development for a new Indonesian online portal and to provide a…

//may 2 / 2013 //read more

How to adapt your Facebook strategy to the new news feed

Facebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…

//march 12 / 2013 //read more

How Montenegro’s Vijesti uses social media and events to build audience engagement

Montenegrin newspaper and online portal Vijesti saw a sharp spike in their Twitter followers and Facebook fans when their journalists used social media and a Twitter hashtag to cover protests last year, and now the news group uses social…

//february 7 / 2013 //read more

Tempo Media’s Harymurti: the digital transition is all about the timing

In the first Digital Briefing Live video from MDLF’s Media Forum 2012, we interviewed Bambang Harymurti, the CEO of Tempo Media in Indonesia, who discusses how media leaders can successfully transition to digital media. The trick is not to…

//december 20 / 2012 //read more

How changes at Facebook could mean fewer visits from fans

With a cool one billion users, Facebook undoubtedly rules the social network roost. For many of its users it has become not just a place to chat with friends, but also a key source of news, so for many content companies it has also become…

//november 7 / 2012 //read more

Required Reading: QR codes in Kenya, data journalism resource in Russian and changes to Facebook pages

In this week’s edition of required reading, we’ll do a brief round-up of important stories affecting media around the world plus a couple of must reads for publishers and editors including changes to Facebook’s promoted posts and how it…

//october 19 / 2012 //read more

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