Knowledge Bridge

Global Intelligence for the Digital Transition

Display Advertising


The Evolution of Online Display Advertising

An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling.

//november 29 / 2013 //read more

Digital Briefing Live: Malaysiakini’s Chia Ting Ting on building a premium ad business

Digital news organisations are finding it much easier to attract an audience than they are to make money from that audience. To find out how to monetise digital audiences, in this edition of Digital Briefing Live, we speak to Chia Ting…

//august 1 / 2013 //read more

Online Advertising Explained: DMPs, SSPs, DSPs and RTB

Ad exchanges are using an increasing amount of data to deliver better targeted ads to users and better performing ads to advertisers. News organisations need to understand how digital advertising is all about data, data, data. We cut…

//march 6 / 2013 //read more

Ad agencies urge Serbian local media to focus on direct ad sales

Local media in Serbia see their future online, but some outlets that moved early have yet to see their investment pay off. At a recent conference in Belgrade, local media owners expressed frustration with advertisers and ad agencies for…

//november 14 / 2012 //read more

Growing Online Revenue – Advertising, Sales and Classifieds

The seminar, held in Moscow for Russian and Ukrainian media advertising sales and marketing executives, focused on the issues and opportunities facing traditional media as they begin to develop, market and sell advertising-supported online…

//september 29 / 2012 //read more

Malaysiakini doubles revenue with premium ad strategies

In the past year, independent news website Malaysiakini has been able to double its revenue, from an already healthy base, through a relentless pursuit of premium advertising. Malaysiakini’s senior advertising manager, Chia Ting Ting,…

//september 28 / 2012 //read more

What you can learn from Microsoft’s advertising failure

Tech giant Microsoft has been forced to write off billions from an online display ad business it bought in 2007. The digital display ad market has changed dramatically in the last five years, and you can learn a lot from Microsoft’s…

//july 11 / 2012 //read more

Clean design gives ads more impact

With online ad rates so low, the temptation for news publishers is to load pages with all the ads they can. But research shows that cluttered pages lessen the impact of ads. Clean pages enhance ad and site perception, increase dwell time…

//june 15 / 2012 //read more

Innovation in ads: Getting paid for people paying attention

The choice for digital content revenue is often portrayed as a choice between paid content versus free, or ad -supported, content. We have seen a lot of innovation in paid content strategies over the past year, and now we’re seeing…

//may 24 / 2012 //read more

Are you prepared to benefit from Russia’s growing online ad market?

Research by JP Morgan Cazeneuve predicts explosive growth in the Russian online advertising market, but search engines and social media sites could be the big winners. Is your news organisation ready to take advantage for the growth in…

//may 15 / 2012 //read more

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