Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Alex Marin discusses the best practices of social media in the news business. He is a social media editor at PolicyMic.com – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…
//September 27 / 2013 //read moreDigital news organisations are finding it much easier to attract an audience than they are to make money from that audience. To find out how to monetise digital audiences, in this edition of Digital Briefing Live, we speak to Chia Ting…
//August 1 / 2013 //read moreResearch in the US has found that some digital news start-ups are earning up to 20 percent of their revenue from events, and we speak to US journalism professor Jake Batsell, author of the research, on how to decide whether events are…
//July 31 / 2013 //read moreWhile there are a few well-known and oft-cited paid content success stories, performance is decidedly mixed outside of those shining examples, says Earl Wilkinson, the executive director and CEO of the International News Media Association.…
//July 17 / 2013 //read moreASDA’A Burson-Marsteller’s 5th annual Arab Youth Survey painted a bright picture full of optimism, but the picture is much more sobering for traditional media in the Middle East and North Africa. The study finds that traditional news…
//June 27 / 2013 //read moreAs markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the…
//May 10 / 2013 //read moreDesigned to provide a baseline understanding of the techniques and tools available to online media, the seminar was designed to lay a foundation for audience and revenue development for a new Indonesian online portal and to provide a…
//May 2 / 2013 //read moreThe seminar provided a broad overview of the online classifieds market in Russia and Ukraine and focused on the tools and techniques for building online classified businesses. Its goal was to create a base of understanding of the trends in…
//April 3 / 2013 //read moreMatching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…
//March 26 / 2013 //read moreNews organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…
//March 22 / 2013 //read more