Knowledge Bridge

Global Intelligence for the Digital Transition

Tomas Bella: Publishers must experiment and see readers as customers

Newspapers, which have been accompanying western civilization for the past 200 years, have never been in such deep crisis. There is only one possibility: for serious news not to vanish, readers …

//october 14 / 2014 //read more

Newspapers need to invest in data analysis

More and more publishers move from a “tracking” mentality that simply states what audience does to concentrate on what any such insight would imply for journalism and business of journalism. Newsrooms need to adopt the kind of…

//october 19 / 2013 //read more

The questions you have to answer before deciding on paywall

To charge or not to charge for access to online content on your website? A guide to the arguments for and against to help news organisations find the answer that best suits their business.

//october 5 / 2013 //read more

Sustainable, staged strategies to serve your mobile audiences

In many emerging markets, mobile is the only way that many people access content. If you don’t deliver a mobile-optimised experience to your mobile audience, you’re missing an opportunity to grow audience and revenue. Serving these new…

//july 24 / 2013 //read more

Poor design is costing publishers valuable digital subscribers

While there are a few well-known and oft-cited paid content success stories, performance is decidedly mixed outside of those shining examples, says Earl Wilkinson, the executive director and CEO of the International News Media Association.…

//july 17 / 2013 //read more

Don’t forget email in your content marketing strategy

In a world of Facebook and mobile apps, email may seem a bit out of fashion, but it still remains a powerful way to build your audience and keep them engaged. We look at some of the success stories and highlight the strategies that made…

//july 9 / 2013 //read more

Diversity in Latin American markets drives paid content strategies

Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no…

//april 29 / 2013 //read more

Lessons in selling independent journalism from Malaysiakini’s Premesh Chandran

Malaysiakini, the largest independent news website in Malaysia, has made its independence a selling point. Malaysiakini co-founder and CEO Premesh Chandran sat down with us at MDLF’s Media Forum 2012 to share some of the lessons on how to…

//december 27 / 2012 //read more

News organisations have a wealth of digital revenue opportunities to explore

Digital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…

//november 28 / 2012 //read more

Paid content: Measurement and marketing are key to success

Developing a paid content strategy goes far beyond simply adding a payment system to your site, according to industry leaders such as Tomas Bella, the founder of the pioneering paid content company Piano Media. To succeed, you’ll need…

//october 26 / 2012 //read more

Log in

Lost your password?