Knowledge Bridge

Global Intelligence for the Digital Transition

If you want to engage audiences, give a clear call to action

The Guardian is well known for its efforts to tap into the knowledge and experience of its audiences, opening up even its daily newslists to the public. It’s now tweaking its public engagement efforts after finding that more focused…

//July 10 / 2012 //read more

South African journalists should use social media to connect to audiences

Research has found that Facebook and Twitter are the most-quoted sources of news in South Africa. With this trend driven by the growth of smartphone use, journalists need to understand how to use social media to maximise their audience.

//July 6 / 2012 //read more

Don’t let local journalism revenue opportunities slip away

With the disruption in the news industry in the West, one technology and journalism entrepreneur worries about the future of local news and information. His biggest concern is that local news businesses are still letting digital start-ups…

//June 28 / 2012 //read more

Product mindset: Content, advertising and services products

Creating attractive products is obviously key to any digital product strategy. As we continue our Digital Briefing series on developing a product mindset, we look at examples of different products that news organisations have developed.…

//June 26 / 2012 //read more

Product mindset: What is a product manager?

As you develop your product mindset, one of the key positions to help you execute your strategy will be a product manager. He or she will need a good understanding of your business as well as the technical issues in developing and…

//June 26 / 2012 //read more

Brazil holds first newspaper-backed hacker marathon

On June 23, the Brazilian newspaper Estado de S. Paulo will sponsor the first hacking marathon in Brazil. It was the first time that a media organisation in Brazil will support such an event. Hackathons or hackdays bring together…

//June 22 / 2012 //read more

Using smartphones for multimedia reporting

The smartphone revolution is radically changing the ways that news is delivered, but it is also giving journalists new opportunities to report. We take the first of many looks at tools, techniques and tips from journalists on how to get…

//June 15 / 2012 //read more

Dutch local news project finds clues to sustainability

Many local digital news projects have been launched in North America and western Europe in the past decade, but few have been successful. Dichtbij, a network of community sites in the Netherlands, is finding success where others have…

//June 8 / 2012 //read more

Africa’s mobile revolution: Tapping into eye witness reports

The mobile revolution has remade journalism, putting cameras and a means to post those pictures instantaneously to the internet in the hands of billions. One African journalist witnessed this revolution in media first hand after a bomb…

//May 31 / 2012 //read more

Circulation strategy needed before “forced march” to digital

A US newspaper analyst has criticised a move by Newhouse Newspapers to cut publication of several papers from daily to three times a week as “shock therapy” and questions whether the group is really ready for the digital transformation it…

//May 24 / 2012 //read more