Knowledge Bridge

Global Intelligence for the Digital Transition

Advanced UGC image search techniques for finding and verifying photos

In the third of our UGC series, we’ll look at advanced image search techniques that will help find photos that you can use in your news coverage and just as importantly keep you from publishing fake photos that spread quickly during large…

//april 4 / 2013 //read more

Using photo-sharing site Flickr to source UGC images

In the first of several guides to user-generated content, we’ll look at Flickr, an early photo sharing site now owned by Yahoo. It has a number of features that make it useful for finding photos that you can use to illustrate your stories.

//march 29 / 2013 //read more

Dayparting: Publishing digital content when your audience is most likely to see it

Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…

//march 26 / 2013 //read more

UGC: Focus and diverse revenues key to commercial succes

News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great…

//march 22 / 2013 //read more

Making the business case for data journalism

Data journalism is evolving quickly beyond its roots as a way to analyse numbers and create charts into entirely new ways to tell stories incorporating images, video and text. The results are impressive but the process can seem daunting.…

//march 15 / 2013 //read more

How to adapt your Facebook strategy to the new news feed

Facebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…

//march 12 / 2013 //read more

How Montenegro’s Vijesti uses social media and events to build audience engagement

Montenegrin newspaper and online portal Vijesti saw a sharp spike in their Twitter followers and Facebook fans when their journalists used social media and a Twitter hashtag to cover protests last year, and now the news group uses social…

//february 7 / 2013 //read more

Lessons on sustainability from global study of news start-ups

A look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach…

//january 25 / 2013 //read more

Lessons that cut through the hyperlocal hype

Hyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal…

//january 22 / 2013 //read more

Multi-platform projects: Focused experiments to get the best out of all platforms

Using more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…

//january 18 / 2013 //read more

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