Knowledge Bridge

Global Intelligence for the Digital Transition

Choosing and using a mobile ad network

As audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…

//July 24 / 2013 //read more

MENA news groups need to provide high- and low-tech mobile services

Over the past decade, MENA has trailed only Sub-Saharan Africa in mobile growth, and following “news and feeds” is one of the most popular mobile activities. However, mobile use varies widely, not just between countries but within…

//July 23 / 2013 //read more

Global Editors Network News Summit: Remaking the newsroom

The Global Editors Network News Summit is one of Doug Arellanes’ favourite tech-journalism conferences of the year because it is the best place to find out about cutting edge digital media topics in an easily accessible way. This year, the…

//July 4 / 2013 //read more

Digital advertising in Latin America: Sustainability in struggling markets

Digital advertising growth is booming in Latin America, but if you look beyond Argentina, Brazil and Mexico, you see a very different picture. In the smaller, struggling markets, advertising agencies and media groups including news…

//June 26 / 2013 //read more

Don’t wait to compete for mobile ad revenue

News organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…

//June 21 / 2013 //read more

PwC report: TV growth to continue for next five years despite shift to digital

In its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead…

//June 12 / 2013 //read more

Internet growth reaches tipping point in many emerging markets

Emerging markets are driving the next phase of digital growth, according to famed internet analyst Mary Meeker in her annual report. Internet access is reaching a tipping point in several emerging markets. One of the key insights from this…

//June 2 / 2013 //read more

Don’t let a CMS ruin your news organisation

A lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by…

//May 22 / 2013 //read more

Competition grows in Russia’s rapidly growing digital ad market

While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital…

//May 8 / 2013 //read more

The mobile media revolution is about business not just distribution

Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile…

//February 26 / 2013 //read more