Knowledge Bridge

Global Intelligence for the Digital Transition

Advanced digital security for journalists

Over the past few years, digital attacks on journalists have become much more sophisticated. With our heavy reliance on email and social media, digital security is something that all journalists need to learn, whether you’re working in…

//January 14 / 2013 //read more

Visual journalism is ‘not just for the big boys’

Major news organisations like The Guardian, The New York Times and The BBC are breaking new ground with data-driven visual journalism, but digital editor Paul Rowland, who works at a regional news group in Wales, has shown that these…

//December 14 / 2012 //read more

Media Forum 2012: Kodak, a cautionary tale for news organisations

At the recent Media Development Loan Fund’s Media Forum, Bambang Harymurti, the CEO of Tempo International Media in Indonesia, warned his fellow media leaders not to make the same mistake that photography pioneer Kodak did. Kodak saw the…

//December 7 / 2012 //read more

Yandex Metrica or Google Analytics? The value of using both

Different web analytics tools can give you very different answers to how visitors are using your website. Using more than one – and understanding the difference between how they work – will give you a better insight into how your audience…

//November 26 / 2012 //read more

Clayton Christensen’s roadmap for navigating digital media disruption

Journalism isn’t the first industry to face disruption, and Clayton Christensen of Harvard Business School has made a career out of studying how companies and industries respond to chaotic change. Now, he has turned his attention to the…

//October 22 / 2012 //read more

Mapping data from a Google form audience survey

We recently showed how to gather information from your audience using a Google form. Now we’ll show you how you can use the information to quickly and easily create a map showing the responses.

//October 9 / 2012 //read more

Malaysiakini doubles revenue with premium ad strategies

In the past year, independent news website Malaysiakini has been able to double its revenue, from an already healthy base, through a relentless pursuit of premium advertising. Malaysiakini’s senior advertising manager, Chia Ting Ting,…

//September 28 / 2012 //read more

Designing websites for mobile devices: Responsive design or mobile-specific?

An increasingly popular way for media businesses to provide news that is easily consumed on different mobile devices is responsive design – creating one website that automatically adjusts itself based on the device. We look at some key…

//September 20 / 2012 //read more

Public radio station finds recipe for digital news success

US public radio station KPLU responded to disappointing digital results by carrying out a thorough review of their technology, staffing and editorial performance. By learning some hard lessons and analysing how audiences responded to…

//September 18 / 2012 //read more

Measuring and optimising Google AdSense campaigns

Google’s advertising network, AdSense, has a number of services available to help you measure how effective the ad campaigns earning revenue for your site are performing, and insights into how to make them perform better. We go through…

//August 28 / 2012 //read more