Knowledge Bridge

Global Intelligence for the Digital Transition

Knight News Challenge identifies key factors in digital startup success

What separates a successful innovative media project from the rest?

//September 1 / 2014 //read more

How to build audience and revenue using events

Research in the US has found that some digital news start-ups are earning up to 20 percent of their revenue from events, and we speak to US journalism professor Jake Batsell, author of the research, on how to decide whether events are…

//July 31 / 2013 //read more

The Art and Science of Hiring for Media Startups

Starting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…

//July 18 / 2013 //read more

Five must have WordPress plug-ins for news organisations

WordPress has grown from its origins as a blogging platform into a powerful content management system, and now many news organisations including Reuters, the New York Times, CNN and Forbes use it to power parts of their sites. One of the…

//May 24 / 2013 //read more

Tales from the frontline: The good, the bad and the ugly

If you have struggled with your content-management system, don’t worry you’re not alone. CMSs have been a common source of frustration for journalists and editors for years. Here we look at some of the lessons news organisations have…

//May 22 / 2013 //read more

Developing new revenue streams to support investigative journalism

News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in…

//April 29 / 2013 //read more

Traditional versus digital ads: ‘Reach’ versus ‘each’

The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their…

//April 11 / 2013 //read more

Dayparting: Publishing digital content when your audience is most likely to see it

Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day…

//March 26 / 2013 //read more

Online classifieds: Choosing a successful strategy

The global classified advertising market is forecast to reach $14 bn, according to ZenithOptimedia. MDIF’s Senior Digital Advisor Ross Settles gives practical advice on how you can assess the opportunity in your market, identify the…

//February 28 / 2013 //read more

El Faro: Using the best of new and traditional media to give Salvadorans a voice

News website El Faro in El Salvador partnered with an ad agency to create a highly successful multi-platform campaign. Using the website, Twitter, radio, TV, billboards and print, they provided a way for local people to tell politicians…

//January 18 / 2013 //read more