Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast – from recording and editing to distribution and promotion. Additionally, it will…
//December 7 / 2018 //read moreThe guide summarizes current trends and approaches to critical issues in an easily understandable way and provide links to other resources – always with a strong emphasis on practical use and real-life examples.
//December 18 / 2017 //read moreAustralian publishers have joined forces to launch a private exchange to buy print advertising …
//November 28 / 2014 //read moreNewspapers have compensated for lack of advertising by increasing cover price.
//June 3 / 2014 //read moreLots of tools are available when developing a website – from mining data from user management systems, through analyses and heatmaps, to drowning in numbers from Google Analytics. And there are of course many others. As is usually the case…
//March 11 / 2014 //read moreOut of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…
//February 1 / 2014 //read moreBuying publishing software is complex and, while features are important, it’s one of many things that should be considered when going software shopping. Here is a checklist of considerations
//January 28 / 2014 //read moreIf you’re looking for an example of an old media business that understands digital then you won’t do much better than the Financial Times.
//December 6 / 2013 //read moreAs audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…
//July 24 / 2013 //read moreStarting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…
//July 18 / 2013 //read more