Knowledge Bridge

Global Intelligence for the Digital Transition

Australian papers launch online exchange for print ads

Australian publishers have joined forces to launch a private exchange to buy print advertising …

//november 28 / 2014 //read more

UK daily newspapers have doubled in price since 2004 and shrunk in size

Newspapers have compensated for lack of advertising by increasing cover price.

//june 3 / 2014 //read more

Developing a website? A usability test is the best thing you can do

Lots of tools are available when developing a website – from mining data from user management systems, through analyses and heatmaps, to drowning in numbers from Google Analytics. And there are of course many others. As is usually the case…

//march 11 / 2014 //read more

Time for A/B testing

Out of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…

//february 1 / 2014 //read more

Publishing Software Buying Guide: 7 Things Publishers Should Look For

Buying publishing software is complex and, while features are important, it’s one of many things that should be considered when going software shopping. Here is a checklist of considerations

//january 28 / 2014 //read more

6 lessons for a better product developement

If you’re looking for an example of an old media business that understands digital then you won’t do much better than the Financial Times.

//december 6 / 2013 //read more

Choosing and using a mobile ad network

As audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…

//july 24 / 2013 //read more

The Art and Science of Hiring for Media Startups

Starting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…

//july 18 / 2013 //read more

Poor design is costing publishers valuable digital subscribers

While there are a few well-known and oft-cited paid content success stories, performance is decidedly mixed outside of those shining examples, says Earl Wilkinson, the executive director and CEO of the International News Media Association.…

//july 17 / 2013 //read more

PwC report: TV growth to continue for next five years despite shift to digital

In its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead…

//june 12 / 2013 //read more

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