Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
Alex Marin discusses the best practices of social media in the news business. He is a social media editor at PolicyMic.com – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…
//September 27 / 2013 //read moreIn many emerging markets, mobile is the only way that many people access content. If you don’t deliver a mobile-optimised experience to your mobile audience, you’re missing an opportunity to grow audience and revenue. Serving these new…
//July 24 / 2013 //read moreASDA’A Burson-Marsteller’s 5th annual Arab Youth Survey painted a bright picture full of optimism, but the picture is much more sobering for traditional media in the Middle East and North Africa. The study finds that traditional news…
//June 27 / 2013 //read moreNews organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…
//June 21 / 2013 //read moreMalaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital…
//May 16 / 2013 //read moreAs markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the…
//May 10 / 2013 //read moreWhile growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital…
//May 8 / 2013 //read moreDesigned to provide a baseline understanding of the techniques and tools available to online media, the seminar was designed to lay a foundation for audience and revenue development for a new Indonesian online portal and to provide a…
//May 2 / 2013 //read moreMore than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is…
//May 2 / 2013 //read moreEven though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no…
//April 29 / 2013 //read more