Knowledge Bridge

Global Intelligence for the Digital Transition

Know Your Audience, Build a Clique

Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences…

//september 1 / 2016 //read more

Platforms are eating publishers

On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…

//november 30 / 2015 //read more

Are Facebook’s Instant Articles and Apple’s News app another nail in the coffin for news publishers?

When Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…

//july 15 / 2015 //read more

Is mobile killing the desktop internet?

With mobile growing so rapidly, particularly in emerging markets, there has been much talk of mobile killing the desktop. Desktop still plays an important part in digital media consumption, however, interpretation and understanding of the…

//june 1 / 2015 //read more

Blogging is very much alive — we just call it something else

Following the decision of Andrew Sullivan, founder of The Daily Dish, to give up blogging, Mathew Ingram of Gigaom discusses what blogging is, how it has changed and, importantly, what its role is in modern media. Ingram explains that some…

//february 9 / 2015 //read more

Big Data for media: Opportunities, challenges and best practices

Big Data is an umbrella term for a variety of strategies and tactics …

//december 11 / 2014 //read more

The newsletter is dead. Long live the newsletter!

Email newsletters are back in fashion, with leading digital players like Quartz, Vox and the Financial Times investing in the format.

//november 14 / 2014 //read more

Basics of web analytics by BBC Academy

Who is reading, watching or listening to your online content? And where are they from? Web analytics measures performance and can inform site strategies. How metrics help your journalism? How BBC News uses web analytics? BBC prepared the…

//october 15 / 2014 //read more

Attention-based measurement instead of clicks and CPM?

Chartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and…

//september 30 / 2014 //read more

Knight News Challenge identifies key factors in digital startup success

What separates a successful innovative media project from the rest?

//september 1 / 2014 //read more

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