Knowledge Bridge

Global Intelligence for the Digital Transition

Australian papers launch online exchange for print ads

Australian publishers have joined forces to launch a private exchange to buy print advertising …

//November 28 / 2014 //read more

The newsletter is dead. Long live the newsletter!

Email newsletters are back in fashion, with leading digital players like Quartz, Vox and the Financial Times investing in the format.

//November 14 / 2014 //read more

News Media: Diversify or die

Frédéric Filloux of Monday Note says the era of news media based on a single product is over. Diversification is the only way: it’s no longer a question of whether to develop other revenue streams, it’s a question of deciding which ones…

//October 13 / 2014 //read more

Attention-based measurement instead of clicks and CPM?

Chartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and…

//September 30 / 2014 //read more

The Guardian launches membership scheme to finance its ‘open’ digital development

The Guardian, the world’s third largest news site, has launched a membership scheme putting community and events at the heart of its plans to finance its paywall-free digital development.

//September 22 / 2014 //read more

Knight News Challenge identifies key factors in digital startup success

What separates a successful innovative media project from the rest?

//September 1 / 2014 //read more

How to use events to earn revenue and build your brand

Is using events as a way of diversifying revenues and build a brand a good decision? It is.

//August 8 / 2014 //read more

Local media should connect people with information, not just report news

The old formula of a news outlet simply providing objective news is out-of-date.

//July 22 / 2014 //read more

Project Unbolt: A manual for freeing digital newsrooms

The goal of Digital First Media’s Project Unbolt was to develop a step-by-step plan to accelerate the digital transition of newsrooms.

//July 18 / 2014 //read more

Deep penetration of state propaganda in media consumption in Russia

Russian TV has an almost unchallenged monopoly …

//July 4 / 2014 //read more