Knowledge Bridge

Global Intelligence for the Digital Transition

Why Quartz’s news app might be the next big thing

Quartz’s new iPhone app that transforms the news consuming experience into an interactive chat has been given a big thumbs up by media commentators. Quartz, which is owned by Atlantic Media, prides itself on its originality in delivering…

//april 8 / 2016 //read more

Platforms are eating publishers

On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…

//november 30 / 2015 //read more

Are Facebook’s Instant Articles and Apple’s News app another nail in the coffin for news publishers?

When Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…

//july 15 / 2015 //read more

Is mobile killing the desktop internet?

With mobile growing so rapidly, particularly in emerging markets, there has been much talk of mobile killing the desktop. Desktop still plays an important part in digital media consumption, however, interpretation and understanding of the…

//june 1 / 2015 //read more

Blogging is very much alive — we just call it something else

Following the decision of Andrew Sullivan, founder of The Daily Dish, to give up blogging, Mathew Ingram of Gigaom discusses what blogging is, how it has changed and, importantly, what its role is in modern media. Ingram explains that some…

//february 9 / 2015 //read more

Big Data for media: Opportunities, challenges and best practices

Big Data is an umbrella term for a variety of strategies and tactics …

//december 11 / 2014 //read more

Australian papers launch online exchange for print ads

Australian publishers have joined forces to launch a private exchange to buy print advertising …

//november 28 / 2014 //read more

The newsletter is dead. Long live the newsletter!

Email newsletters are back in fashion, with leading digital players like Quartz, Vox and the Financial Times investing in the format.

//november 14 / 2014 //read more

News Media: Diversify or die

Frédéric Filloux of Monday Note says the era of news media based on a single product is over. Diversification is the only way: it’s no longer a question of whether to develop other revenue streams, it’s a question of deciding which ones…

//october 13 / 2014 //read more

Attention-based measurement instead of clicks and CPM?

Chartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and…

//september 30 / 2014 //read more

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