Knowledge Bridge

Global Intelligence for the Digital Transition

Audience Development Digital Media Management Mobile Newsroom Online Advertising Paid Content

//Valer Kot /October 15 / 2014

Basics of web analytics by BBC Academy

Who is reading, watching or listening to your online content? And where are they from? Web analyticsWeb AnalyticsWeb analytics is the process of measuring, collecting, analyzing and reporting…//read more  measures performance and can inform site strategies. How metrics help your journalism? How BBC News uses web analytics? BBC prepared the following four videos covering the basics of web analytics.





Article by Valer Kot

More from this author

Attention-based measurement instead of clicks and CPM?Data-driven journalism: The process to transform raw data into storiesUK daily newspapers have doubled in price since 2004 and shrunk in sizeJournalists are more negative about their workOnline Advertising for Publishers: Increase Your Sales

Leave your comment