Archive for the “North America” Categories :
Don’t let a CMS ruin your news organisation
by Geir Terje Ruud on May 22, 2013
A lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by asking yourself what you need. With all the changes in the media, it sometimes feels like war, and you might believe you need an aircraft carrier. Resist the urge. What you probably need is a fast and nimble speedboat.
How to keep your editorial Twitter accounts from being hacked
by Kevin Anderson on May 2, 2013
More than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is warning news organisations that they will continue “to be high value targets to hackers”. Twitter advised news groups on how to keep their accounts safe as it works on improving security, and we look at the best ways to make sure your accounts aren’t taken over by groups looking to damage your credibility and reputation.
Categories: Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region
Developing new revenue streams to support investigative journalism
by Kevin Anderson on April 29, 2013
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
Traditional versus digital ads: ‘Reach’ versus ‘each’
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region, Revenue
Clear editorial goals essential to effective UGC strategy
by Kevin Anderson on March 22, 2013
News organisations have added depth to their journalism by embracing user-generated content, whether that is news tips, photos, videos and eyewitness accounts of breaking news stories, or comments on stories of the day. To create successful user-generated content strategies, news organisations need to clearly identify their editorial goals. That will drive focused, more manageable strategies that deliver results.
Categories: Africa, Article Type, Asia, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, North America, Product development, Region, Social Media
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Making money with digital: Four lessons in success
by Kevin Anderson on February 15, 2013
While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them – that can complement the traditional print business. The Pew Center’s Project for Excellence in Journalism has just released a report looking at four revenue success stories.
Categories: Article Type, Blogpost, Business Models, Culture, Digital Leadership, Editor's Pick, Innovation, Management, Multi-Platform, North America, Region, Revenue, Services
Publishers need to leverage their audience knowledge to increase revenue
by Kevin Anderson on January 31, 2013
In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of Alternative Newsmedia conference, but publishers can use the same tools advertisers are to regain their edge and increase their revenue.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region, Revenue
Lessons on sustainability from global study of news start-ups
by Kevin Anderson on January 25, 2013
A look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach profitability is a model traditional news companies should explore.
Lessons that cut through the hyperlocal hype
by Kevin Anderson on January 22, 2013
Hyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal publisher Mike Fourcher lays out the challenges facing hyperlocal news sites.
Categories: Advertising, Article Type, Blogpost, Editor's Pick, Innovation, North America, Publishing, Region, Revenue, Social Media
Categories: Article Type, Digital Briefing, Digital Leadership, Editor's Pick, Europe, Management, North America, Region, Technical Project Management, Workflow