Archive for the “Europe” Categories :
Don’t let a CMS ruin your news organisation
by Geir Terje Ruud on May 22, 2013
A lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by asking yourself what you need. With all the changes in the media, it sometimes feels like war, and you might believe you need an aircraft carrier. Resist the urge. What you probably need is a fast and nimble speedboat.
Developing new revenue streams to support investigative journalism
by Kevin Anderson on April 29, 2013
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Lessons on sustainability from global study of news start-ups
by Kevin Anderson on January 25, 2013
A look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach profitability is a model traditional news companies should explore.
Multi-platform projects: Focused experiments to get the best out of all platforms
by Kevin Anderson on January 18, 2013
Using more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the start, set goals, foster interaction between departments and plan for commercialising opportunities.
Visual journalism is ‘not just for the big boys’
by Kevin Anderson on December 14, 2012
Major news organisations like The Guardian, The New York Times and The BBC are breaking new ground with data-driven visual journalism, but digital editor Paul Rowland, who works at a regional news group in Wales, has shown that these innovative and engaging techniques are not just for huge international news organisations but can be created by local news groups too.
Categories: Article Type, Blogpost, Content, Digital Leadership, Editor's Pick, Europe, Innovation, Management, Region, Services
How to harness audience data to drive better editorial and business performance
by Kevin Anderson on November 23, 2012
Using data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated techniques to measure audience behaviour. Armed with insights from that data, these news outlets are improving the performance of their content, their mobile and tablet apps, and their business.
Categories: Article Type, Digital Briefing, Editor's Pick, Europe, Innovation, Management, North America, Paid Content, Publishing, Region, Revenue, Skills
Paid content: Measurement and marketing are key to success
by Kevin Anderson on October 26, 2012
Developing a paid content strategy goes far beyond simply adding a payment system to your site, according to industry leaders such as Tomas Bella, the founder of the pioneering paid content company Piano Media. To succeed, you’ll need metrics and market research, great product development and a marketing message that communicates the benefits to your audiences.
Categories: Article Type, Digital Briefing, Editor's Pick, Europe, North America, Paid Content, Region, Revenue
Paid Content: Myriad models but metered is the rising star
by Kevin Anderson on October 26, 2012
For years, an all-or-nothing debate raged about paid content, but away from that noisy argument, many publishers explored options between those extremes. We look at some of these hybrid models, which are being used successfully by publishers big and small.
Categories: Article Type, Business Models, Digital Briefing, Editor's Pick, Europe, Paid Content, Region, Revenue
Schibsted finds ad success through data-driven targeting
by Kevin Anderson on September 28, 2012
Digital advertising revenue has risen globally by 55 percent in the last five years, but much of that increase has gone to search engines and social networks. To compete for this rising pool of revenue, news organisations need to provide advertisers with more data and better targeted ads. We look at how Scandinavian media house Schibsted is using data and advanced targeting methods to grow its digital ad revenue.
Categories: Advertising, Article Type, Digital Briefing, Editor's Pick, Europe, Management, Product development, Region, Revenue
Categories: Article Type, Digital Briefing, Digital Leadership, Editor's Pick, Europe, Management, North America, Region, Technical Project Management, Workflow