Archive for the “Multi-Platform” Categories :
Diversity in Latin American markets drives paid content strategies
by EstefanÃa Colmenares Hernández on April 29, 2013
Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
Developing new revenue streams to support investigative journalism
by Kevin Anderson on April 29, 2013
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
Dayparting: Publishing digital content when your audience is most likely to see it
by Kevin Anderson on March 26, 2013
Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day when that type of content is most in demand works even better.
Categories: Article Type, Blogpost, Editor's Pick, Innovation, Multi-Platform, Publishing
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Making the business case for data journalism
by Kevin Anderson on March 15, 2013
Data journalism is evolving quickly beyond its roots as a way to analyse numbers and create charts into entirely new ways to tell stories incorporating images, video and text. The results are impressive but the process can seem daunting. We look at ways to justify the effort and build a business case for developing these types of projects.
Newspaper groups find success in moving their classified business online
by Peter Ong on February 28, 2013
Classifieds, once viewed as the “river of gold” for newspapers, have migrated online, and Asia-Pacific newspaper consultant Peter Ong shows how newspapers lost time and much needed revenue by failing to move their classified business online. But it’s not too late – some newspaper groups have begun to fight back.
Categories: Advertising, Article Type, Asia, Digital Briefing, Editor's Pick, Innovation, Management, Multi-Platform, Product development, Region, Revenue
The mobile media revolution is about business not just distribution
by Kevin Anderson on February 26, 2013
Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile audiences and already think about how they need to respond commercially to this shift.
Categories: Africa, Article Type, Asia, Blogpost, HTML5, Innovation, Management, Mobile Reporting, Multi-Platform, Product development, Region
South Africa’s Paperight holds opportunities for long-form journalism
by Kevin Anderson on February 19, 2013
A start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.
Categories: Africa, Article Type, Blogpost, Content, Editor's Pick, Innovation, Multi-Platform, Publishing, Region
Making money with digital: Four lessons in success
by Kevin Anderson on February 15, 2013
While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them – that can complement the traditional print business. The Pew Center’s Project for Excellence in Journalism has just released a report looking at four revenue success stories.
Categories: Article Type, Blogpost, Business Models, Culture, Digital Leadership, Editor's Pick, Innovation, Management, Multi-Platform, North America, Region, Revenue, Services
Networking giant Cisco predicts more mobile data devices than people by end of 2013
by Kevin Anderson on February 12, 2013
US networking giant Cisco has released its latest five year forecast for mobile data use. The report highlights how rapidly increasing mobile data use will have profound implications for news organisations as mobile becomes the primary way that many people will receive news and information.
Categories: Apps, Apps, Article Type, Business Models, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, Multi-Platform, Paid Content, Product development, Region, Revenue