Archive for the “Blogpost” Categories :
Malaysian media merger highlights key shift in digital transition
by Kevin Anderson on May 16, 2013
Malaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital advertising market. This move will put pressure on news groups as they will have a new source of competition for ad spend.
Invest in audience measurement to keep track of changing market
by Kevin Anderson on May 10, 2013
As markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the importance of investing in audience measurement and research to make sure that your multi-platform strategy
Categories: Advertising, Africa, Article Type, Blogpost, Editor's Pick, Region, Revenue
While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital advertising is challenging not only print but TV groups, and it is attracting international investment that will remake Russia’s media market.
Categories: Advertising, Article Type, Blogpost, Business Models, CIS & Georgia, Editor's Pick, Region, Revenue
How to keep your editorial Twitter accounts from being hacked
by Kevin Anderson on May 2, 2013
More than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is warning news organisations that they will continue “to be high value targets to hackers”. Twitter advised news groups on how to keep their accounts safe as it works on improving security, and we look at the best ways to make sure your accounts aren’t taken over by groups looking to damage your credibility and reputation.
Categories: Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region
Traditional versus digital ads: ‘Reach’ versus ‘each’
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region, Revenue
Dayparting: Publishing digital content when your audience is most likely to see it
by Kevin Anderson on March 26, 2013
Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day when that type of content is most in demand works even better.
Categories: Article Type, Blogpost, Editor's Pick, Innovation, Multi-Platform, Publishing
Making the business case for data journalism
by Kevin Anderson on March 15, 2013
Data journalism is evolving quickly beyond its roots as a way to analyse numbers and create charts into entirely new ways to tell stories incorporating images, video and text. The results are impressive but the process can seem daunting. We look at ways to justify the effort and build a business case for developing these types of projects.
How to adapt your Facebook strategy to the new news feed
by Kevin Anderson on March 12, 2013
Facebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that will impact on your social media strategy. We look at how news organisations can respond to make the most of the changes.
Real-time bidding brings flexibility and revenues to digital ad markets
by Kevin Anderson on March 6, 2013
Much of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic buying. We sit down with Proximic’s Rodney Mayers to discuss programmatic buying and how publishers can take advantage of it.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, Revenue
The mobile media revolution is about business not just distribution
by Kevin Anderson on February 26, 2013
Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile audiences and already think about how they need to respond commercially to this shift.
Categories: Africa, Article Type, Asia, Blogpost, HTML5, Innovation, Management, Mobile Reporting, Multi-Platform, Product development, Region
Categories: Advertising, Article Type, Asia, Blogpost, Business Models, Editor's Pick, Management, Product development, Region, Revenue