Twitter: Advanced search tools for journalists
by Kevin Anderson on April 18, 2013
Twitter has a number of advanced search options that will help journalists find updates and photos to help them illustrate their stories. It can help them zero in on updates with photos, as well as finding updates by location so they can find people tweeting near a news event.
Using photo data to verify images on Flickr and Google+
by Kevin Anderson on April 5, 2013
Camera phones and social networks have created an almost unimaginable amount of user-generated content, and in our second in a series looking at how to take advantage of user-generated content, we look at techniques to verify photographs on photo-sharing sites Flickr and Google’s Picasa.
Categories: Article Type, Editor's Pick, How-to, Innovation, Management, Resource Centre, Resource Type, Skills, Social Media
Advanced UGC image search techniques for finding and verifying photos
by Kevin Anderson on April 4, 2013
In the third of our UGC series, we’ll look at advanced image search techniques that will help find photos that you can use in your news coverage and just as importantly keep you from publishing fake photos that spread quickly during large news events.
Categories: Article Type, Editor's Pick, How-to, Innovation, Management, Resource Centre, Resource Type, Skills, Social Media
Using photo-sharing site Flickr to source UGC images
by Kevin Anderson on March 29, 2013
In the first of several guides to user-generated content, we’ll look at Flickr, an early photo sharing site now owned by Yahoo. It has a number of features that make it useful for finding photos that you can use to illustrate your stories.
Categories: Article Type, Content, Editor's Pick, How-to, Innovation, Resource Centre, Resource Type, Social Media
Online Advertising Explained: DMPs, SSPs, DSPs and RTB
by Ran Ju on March 6, 2013
Ad exchanges are using an increasing amount of data to deliver better targeted ads to users and better performing ads to advertisers. News organisations need to understand how digital advertising is all about data, data, data. We cut through the dizzying acronyms that dominate any discussion about digital advertising.
Categories: Advertising, Article Type, Editor's Pick, Resource Centre, Resource Type, Revenue
The message matters: The science of gaining more followers on Twitter
by Kevin Anderson on March 1, 2013
Every social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins followers: Be positive and informative.
Categories: Article Type, Editor's Pick, How-to, Innovation, Resource Centre, Resource Type, Social Media
Google Analytics 102 – Advanced reports, AdSense and AdWords
by Shubha Bala on November 23, 2012
Looking to start getting more advanced with how you use Google Analytics? This resource will teach you how to make more advanced reports, as well as how to link AdSense and AdWords to your account. It is followed by exercises to help practice what you’ve learned.
Google Analytics 101 – The what and how
by Shubha Bala on November 23, 2012
Google Analytics is one of the most commonly used free web analytics tools and can help you optimise your content and advertising. Get a basic understanding of how Google Analytics works, how to set it up on your website and share it with others, and how to understand some of the common reports.
Categories: Article Type, Digital Briefing, Editor's Pick, How-to, Management, Resource Centre, Resource Type, Skills
Ukraine elections: How to monitor and cover a major news event using social media
by Kevin Anderson on October 29, 2012
The recent elections in Ukraine gave an excellent example of how news organisations can and should monitor social media and crowdsourced reporting projects to cover major news events.
Presentation: Digital advertising and sales for Russia and Ukraine
by Ross Settles on October 11, 2012
In a series of presentations, we look at the digital advertising market in Russia and the Ukraine and look at the best way to organise a sales team, as well as use ad networks, classifieds and social media to grow revenue.
Categories: Article Type, Editor's Pick, How-to, Innovation, Resource Centre, Resource Type, Social Media