Diversity in Latin American markets drives paid content strategies
by EstefanÃa Colmenares Hernández on April 29, 2013
Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
Developing new revenue streams to support investigative journalism
by Kevin Anderson on April 29, 2013
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
Twitter: Advanced search tools for journalists
by Kevin Anderson on April 18, 2013
Twitter has a number of advanced search options that will help journalists find updates and photos to help them illustrate their stories. It can help them zero in on updates with photos, as well as finding updates by location so they can find people tweeting near a news event.
Categories: Article Type, Editor's Pick, How-to, Innovation, Resource Centre, Resource Type, Social Media
Using photo data to verify images on Flickr and Google+
by Kevin Anderson on April 5, 2013
Camera phones and social networks have created an almost unimaginable amount of user-generated content, and in our second in a series looking at how to take advantage of user-generated content, we look at techniques to verify photographs on photo-sharing sites Flickr and Google’s Picasa.
Categories: Article Type, Editor's Pick, How-to, Innovation, Management, Resource Centre, Resource Type, Skills, Social Media
Advanced UGC image search techniques for finding and verifying photos
by Kevin Anderson on April 4, 2013
In the third of our UGC series, we’ll look at advanced image search techniques that will help find photos that you can use in your news coverage and just as importantly keep you from publishing fake photos that spread quickly during large news events.
Categories: Article Type, Editor's Pick, How-to, Innovation, Management, Resource Centre, Resource Type, Skills, Social Media
Using photo-sharing site Flickr to source UGC images
by Kevin Anderson on March 29, 2013
In the first of several guides to user-generated content, we’ll look at Flickr, an early photo sharing site now owned by Yahoo. It has a number of features that make it useful for finding photos that you can use to illustrate your stories.
Categories: Article Type, Content, Editor's Pick, How-to, Innovation, Resource Centre, Resource Type, Social Media
Dayparting: Publishing digital content when your audience is most likely to see it
by Kevin Anderson on March 26, 2013
Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day when that type of content is most in demand works even better.
Categories: Article Type, Blogpost, Editor's Pick, Innovation, Multi-Platform, Publishing
Clear editorial goals essential to effective UGC strategy
by Kevin Anderson on March 22, 2013
News organisations have added depth to their journalism by embracing user-generated content, whether that is news tips, photos, videos and eyewitness accounts of breaking news stories, or comments on stories of the day. To create successful user-generated content strategies, news organisations need to clearly identify their editorial goals. That will drive focused, more manageable strategies that deliver results.
Categories: Africa, Article Type, Asia, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, North America, Product development, Region, Social Media
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Editorial filters add value to UGC
by Syed Karim on March 21, 2013
With people creating and sharing more photos, videos and social media updates, the challenge isn’t finding content but sifting through the vast quantities of it for items of interest and quality. Developing an editorial process to filter user-generated content increases its value and creates deeper engagement with audiences.
Categories: Apps, Apps, Article Type, Business Models, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, Multi-Platform, Paid Content, Product development, Region, Revenue