Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
News organisations have added depth to their journalism by embracing user-generated content, whether that is news tips, photos, videos and eyewitness accounts of breaking news stories, or comments on stories of the day. To create successful user-generated content strategies, news organisations need to clearly identify their editorial goals. That will drive focused, more manageable strategies that deliver results.
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Twitter has a number of advanced search options that will help journalists find updates and photos to help them illustrate their stories. It can help them zero in on updates with photos, as well as finding updates by location so they can find people tweeting near a news event.
Camera phones and social networks have created an almost unimaginable amount of user-generated content, and in our second in a series looking at how to take advantage of user-generated content, we look at techniques to verify photographs on photo-sharing sites Flickr and Google’s Picasa.
In the third of our UGC series, we’ll look at advanced image search techniques that will help find photos that you can use in your news coverage and just as importantly keep you from publishing fake photos that spread quickly during large news events.
In the first of several guides to user-generated content, we’ll look at Flickr, an early photo sharing site now owned by Yahoo. It has a number of features that make it useful for finding photos that you can use to illustrate your stories.