Diversity in Latin American markets drives paid content strategies
by EstefanÃa Colmenares Hernández on April 29, 2013
Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
Developing new revenue streams to support investigative journalism
by Kevin Anderson on April 29, 2013
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
Lessons on sustainability from global study of news start-ups
by Kevin Anderson on January 25, 2013
A look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach profitability is a model traditional news companies should explore.
Lessons in selling independent journalism from Malaysiakini’s Premesh Chandran
by Kevin Anderson on December 27, 2012
Malaysiakini, the largest independent news website in Malaysia, has made its independence a selling point. Malaysiakini co-founder and CEO Premesh Chandran sat down with us at MDLF’s Media Forum 2012 to share some of the lessons on how to create a sustainable news organisation for the digital age.
Categories: Article Type, Asia, Digital Leadership, Digital Live, Editor's Pick, Management, Paid Content, Region, Revenue
News organisations have a wealth of digital revenue opportunities to explore
by Kevin Anderson on November 28, 2012
Digital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source. A new online list of digital web revenue models gives a useful insight into the wide range of revenue sources that are out there.
Categories: Advertising, Article Type, Blogpost, Business Models, Editor's Pick, Paid Content, Revenue
How to harness audience data to drive better editorial and business performance
by Kevin Anderson on November 23, 2012
Using data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated techniques to measure audience behaviour. Armed with insights from that data, these news outlets are improving the performance of their content, their mobile and tablet apps, and their business.
Categories: Article Type, Digital Briefing, Editor's Pick, Europe, Innovation, Management, North America, Paid Content, Publishing, Region, Revenue, Skills
Paid content: Measurement and marketing are key to success
by Kevin Anderson on October 26, 2012
Developing a paid content strategy goes far beyond simply adding a payment system to your site, according to industry leaders such as Tomas Bella, the founder of the pioneering paid content company Piano Media. To succeed, you’ll need metrics and market research, great product development and a marketing message that communicates the benefits to your audiences.
Categories: Article Type, Digital Briefing, Editor's Pick, Europe, North America, Paid Content, Region, Revenue
Paid Content: Myriad models but metered is the rising star
by Kevin Anderson on October 26, 2012
For years, an all-or-nothing debate raged about paid content, but away from that noisy argument, many publishers explored options between those extremes. We look at some of these hybrid models, which are being used successfully by publishers big and small.
Categories: Article Type, Business Models, Digital Briefing, Editor's Pick, Europe, Paid Content, Region, Revenue
WAN-IFRA: Challenge for newspapers in digital age is income not audience
by Kevin Anderson on September 7, 2012
The World Press Trends annual report found that just 2.2 percent of global newspaper advertising revenues came from digital platforms in 2011, but Raju Narisetti of the Wall Street Journal Digital Network sees a glass half full. He says, “the golden age of digital advertising lies ahead of us”.
Categories: Advertising, Article Type, Asia, Blogpost, Editor's Pick, Europe, Latin America, Paid Content, Revenue
Pay TV model proving most viable business strategy for multichannel players
by Ulrikke Albertsen on August 10, 2012
We take an in-depth look at the US television markets for lessons about the best performing business model in this very competitive market. The pay TV model with subscription and affiliate fees is out-performing the advertising dependent model of most broadcasters, but the rapid change in the industry over the past few decades isn’t over. The internet and new players mean that competition will remain high and new business models will challenge the existing order.
Categories: Article Type, Blogpost, Content, Editor's Pick, Innovation, North America, Paid Content, Region, Revenue
Categories: Apps, Apps, Article Type, Business Models, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, Multi-Platform, Paid Content, Product development, Region, Revenue