by Kevin Anderson on June 6, 2013
The 2013 World Press Trends report by WAN-IFRA found that newspapers are thriving in Latin America, performing well in Asia but struggling most in Eastern Europe. As they compete for digital attention, some newspapers in hard-hit markets are finding new ways to generate income, including paid content and non-traditional revenue sources such as e-commerce and digital services.
by Kevin Anderson on June 3, 2013
Hacktivists have been on a roll, taking over the Twitter and WordPress accounts at a number of high profile news organisations recently. In the best tradition of journalistic transparency, two victims have shared the lessons they have learned from the attacks. Their accounts provide you with key steps that you must take to defend yourself against such attacks.
by Kevin Anderson on May 2, 2013
More than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is warning news organisations that they will continue “to be high value targets to hackers”. Twitter advised news groups on how to keep their accounts safe as it works on improving security, and we look at the best ways to make sure your accounts aren’t taken over by groups looking to damage your credibility and reputation.
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.
by Kevin Anderson on February 15, 2013
While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them – that can complement the traditional print business. The Pew Center’s Project for Excellence in Journalism has just released a report looking at four revenue success stories.
by Kevin Anderson on January 31, 2013
In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of Alternative Newsmedia conference, but publishers can use the same tools advertisers are to regain their edge and increase their revenue.