Diversity in Latin American markets drives paid content strategies
by EstefanÃa Colmenares Hernández on April 29, 2013
Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
Clear editorial goals essential to effective UGC strategy
by Kevin Anderson on March 22, 2013
News organisations have added depth to their journalism by embracing user-generated content, whether that is news tips, photos, videos and eyewitness accounts of breaking news stories, or comments on stories of the day. To create successful user-generated content strategies, news organisations need to clearly identify their editorial goals. That will drive focused, more manageable strategies that deliver results.
Categories: Africa, Article Type, Asia, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, North America, Product development, Region, Social Media
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Making the business case for data journalism
by Kevin Anderson on March 15, 2013
Data journalism is evolving quickly beyond its roots as a way to analyse numbers and create charts into entirely new ways to tell stories incorporating images, video and text. The results are impressive but the process can seem daunting. We look at ways to justify the effort and build a business case for developing these types of projects.
Networking giant Cisco predicts more mobile data devices than people by end of 2013
by Kevin Anderson on February 12, 2013
US networking giant Cisco has released its latest five year forecast for mobile data use. The report highlights how rapidly increasing mobile data use will have profound implications for news organisations as mobile becomes the primary way that many people will receive news and information.
El Faro: Using the best of new and traditional media to give Salvadorans a voice
by Kevin Anderson on January 18, 2013
News website El Faro in El Salvador partnered with an ad agency to create a highly successful multi-platform campaign. Using the website, Twitter, radio, TV, billboards and print, they provided a way for local people to tell politicians their ideas for improving the country, from greater transparency in decision-making to how to tackle flooding. The campaign gave ordinary people a voice, while also increasing traffic to El faro’s website, subscriptions to their news service and their followers on Twitter and Facebook.
Categories: Article Type, Digital Briefing, Editor's Pick, Innovation, Integration, Latin America, Management, Product development, Region, Social Media
Multi-platform projects: Focused experiments to get the best out of all platforms
by Kevin Anderson on January 18, 2013
Using more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the start, set goals, foster interaction between departments and plan for commercialising opportunities.
WAN-IFRA: Challenge for newspapers in digital age is income not audience
by Kevin Anderson on September 7, 2012
The World Press Trends annual report found that just 2.2 percent of global newspaper advertising revenues came from digital platforms in 2011, but Raju Narisetti of the Wall Street Journal Digital Network sees a glass half full. He says, “the golden age of digital advertising lies ahead of us”.
Categories: Advertising, Article Type, Asia, Blogpost, Editor's Pick, Europe, Latin America, Paid Content, Revenue
Required Reading: SA journalists embrace digital and Indian mobile users ditch print
by Shubha Bala on August 10, 2012
In a new feature for the Knowledge Bridge, we highlight digital media trends and insights from around the world. This week, we look at how print media in South Africa recognise the digital transition by adding it a digital focus to their professional organisation, and we look at a range of mobile and digital trends in India, Indonesia, Brazil and Russia.
Categories: Africa, Article Type, Asia, Blogpost, CIS & Georgia, Digital Leadership, Editor's Pick, Innovation, Latin America, Management, Mobile Publishing, North America, Region, Social Media
Latin Americans spend 25 percent of internet-time on Facebook
by Kevin Anderson on July 2, 2012
Latin Americans continue to flock to social networking sites, and are now spending a quarter of their online-time using them, especially Facebook. It can be seen as a threat to news organisations in the battle for attention, but there are ways to use social networking to reach new audiences.
Categories: Article Type, Blogpost, Editor's Pick, Innovation, Latin America, Region, Social Media
Categories: Apps, Apps, Article Type, Business Models, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, Multi-Platform, Paid Content, Product development, Region, Revenue