Don’t let a CMS ruin your news organisation
by Geir Terje Ruud on May 22, 2013
A lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by asking yourself what you need. With all the changes in the media, it sometimes feels like war, and you might believe you need an aircraft carrier. Resist the urge. What you probably need is a fast and nimble speedboat.
How to keep your editorial Twitter accounts from being hacked
by Kevin Anderson on May 2, 2013
More than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is warning news organisations that they will continue “to be high value targets to hackers”. Twitter advised news groups on how to keep their accounts safe as it works on improving security, and we look at the best ways to make sure your accounts aren’t taken over by groups looking to damage your credibility and reputation.
Categories: Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region
Traditional versus digital ads: ‘Reach’ versus ‘each’
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region, Revenue
Real-time bidding brings flexibility and revenues to digital ad markets
by Kevin Anderson on March 6, 2013
Much of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic buying. We sit down with Proximic’s Rodney Mayers to discuss programmatic buying and how publishers can take advantage of it.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, Revenue
Making money with digital: Four lessons in success
by Kevin Anderson on February 15, 2013
While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them – that can complement the traditional print business. The Pew Center’s Project for Excellence in Journalism has just released a report looking at four revenue success stories.
Categories: Article Type, Blogpost, Business Models, Culture, Digital Leadership, Editor's Pick, Innovation, Management, Multi-Platform, North America, Region, Revenue, Services
Networking giant Cisco predicts more mobile data devices than people by end of 2013
by Kevin Anderson on February 12, 2013
US networking giant Cisco has released its latest five year forecast for mobile data use. The report highlights how rapidly increasing mobile data use will have profound implications for news organisations as mobile becomes the primary way that many people will receive news and information.
Publishers need to leverage their audience knowledge to increase revenue
by Kevin Anderson on January 31, 2013
In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of Alternative Newsmedia conference, but publishers can use the same tools advertisers are to regain their edge and increase their revenue.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region, Revenue
Lessons on sustainability from global study of news start-ups
by Kevin Anderson on January 25, 2013
A look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach profitability is a model traditional news companies should explore.
New Year’s Resolution: Rethink how you work together
by Kevin Anderson on January 7, 2013
Happy New Year! Let’s start 2013 off right by thinking about how you and your staff might work better together across digital and print or broadcast. To inspire you, we’ll look at the case of how General Electric rethought how it made a water heater and was able to produce it for 20 percent less in the US than it had in China.
Lessons in selling independent journalism from Malaysiakini’s Premesh Chandran
by Kevin Anderson on December 27, 2012
Malaysiakini, the largest independent news website in Malaysia, has made its independence a selling point. Malaysiakini co-founder and CEO Premesh Chandran sat down with us at MDLF’s Media Forum 2012 to share some of the lessons on how to create a sustainable news organisation for the digital age.
Categories: Article Type, Asia, Digital Leadership, Digital Live, Editor's Pick, Management, Paid Content, Region, Revenue
Categories: Article Type, Digital Briefing, Digital Leadership, Editor's Pick, Europe, Management, North America, Region, Technical Project Management, Workflow