by Kevin Anderson on May 2, 2013
More than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is warning news organisations that they will continue “to be high value targets to hackers”. Twitter advised news groups on how to keep their accounts safe as it works on improving security, and we look at the best ways to make sure your accounts aren’t taken over by groups looking to damage your credibility and reputation.
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.
by Kevin Anderson on February 15, 2013
While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them – that can complement the traditional print business. The Pew Center’s Project for Excellence in Journalism has just released a report looking at four revenue success stories.
by Kevin Anderson on February 12, 2013
US networking giant Cisco has released its latest five year forecast for mobile data use. The report highlights how rapidly increasing mobile data use will have profound implications for news organisations as mobile becomes the primary way that many people will receive news and information.
by Kevin Anderson on January 31, 2013
In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of Alternative Newsmedia conference, but publishers can use the same tools advertisers are to regain their edge and increase their revenue.
by Kevin Anderson on January 7, 2013
Happy New Year! Let’s start 2013 off right by thinking about how you and your staff might work better together across digital and print or broadcast. To inspire you, we’ll look at the case of how General Electric rethought how it made a water heater and was able to produce it for 20 percent less in the US than it had in China.