Making money with digital: Four lessons in success
by Kevin Anderson on February 15, 2013
While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them – that can complement the traditional print business. The Pew Center’s Project for Excellence in Journalism has just released a report looking at four revenue success stories.
Associated Press experiments with a way to make social media pay
by Kevin Anderson on January 9, 2013
The Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance commercial and editorial demands while experimenting with new ways to earn revenue from social media.
Brazil holds first newspaper-backed hacker marathon
by Shubha Bala on June 22, 2012
On June 23, the Brazilian newspaper Estado de S. Paulo will sponsor the first hacking marathon in Brazil. It was the first time that a media organisation in Brazil will support such an event. Hackathons or hackdays bring together journalists, programmers, designers, illustrators, and more for 24 hours to see what they can create together. We look at the journalism hackathons and explain they could provide to your organization.
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