Using photo-sharing site Flickr to source UGC images
by Kevin Anderson on March 29, 2013
In the first of several guides to user-generated content, we’ll look at Flickr, an early photo sharing site now owned by Yahoo. It has a number of features that make it useful for finding photos that you can use to illustrate your stories.
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Editorial filters add value to UGC
by Syed Karim on March 21, 2013
With people creating and sharing more photos, videos and social media updates, the challenge isn’t finding content but sifting through the vast quantities of it for items of interest and quality. Developing an editorial process to filter user-generated content increases its value and creates deeper engagement with audiences.
Making the business case for data journalism
by Kevin Anderson on March 15, 2013
Data journalism is evolving quickly beyond its roots as a way to analyse numbers and create charts into entirely new ways to tell stories incorporating images, video and text. The results are impressive but the process can seem daunting. We look at ways to justify the effort and build a business case for developing these types of projects.
South Africa’s Paperight holds opportunities for long-form journalism
by Kevin Anderson on February 19, 2013
A start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.
Categories: Africa, Article Type, Blogpost, Content, Editor's Pick, Innovation, Multi-Platform, Publishing, Region
Multi-platform projects: Focused experiments to get the best out of all platforms
by Kevin Anderson on January 18, 2013
Using more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the start, set goals, foster interaction between departments and plan for commercialising opportunities.
Visual journalism is ‘not just for the big boys’
by Kevin Anderson on December 14, 2012
Major news organisations like The Guardian, The New York Times and The BBC are breaking new ground with data-driven visual journalism, but digital editor Paul Rowland, who works at a regional news group in Wales, has shown that these innovative and engaging techniques are not just for huge international news organisations but can be created by local news groups too.
Categories: Article Type, Blogpost, Content, Digital Leadership, Editor's Pick, Europe, Innovation, Management, Region, Services
Pay TV model proving most viable business strategy for multichannel players
by Ulrikke Albertsen on August 10, 2012
We take an in-depth look at the US television markets for lessons about the best performing business model in this very competitive market. The pay TV model with subscription and affiliate fees is out-performing the advertising dependent model of most broadcasters, but the rapid change in the industry over the past few decades isn’t over. The internet and new players mean that competition will remain high and new business models will challenge the existing order.
Categories: Article Type, Blogpost, Content, Editor's Pick, Innovation, North America, Paid Content, Region, Revenue
Launching, evolving and sustaining your digital media product
by Kevin Anderson on July 31, 2012
In June’s Digital Briefing, we talked about developing a product mindset to help you identify audience needs so that you can set your digital priorities, and this month we look at what you’ll need to launch, evolve and sustain your digital product. Start small, invest in what differentiates you from your competitors, build in stages and be creative in developing revenue streams to give your digital product a strong editorial voice and sustainable financial support.
Firstpost: ‘Breaking views’ break through India’s cluttered online news market
by Kevin Anderson on July 31, 2012
To give you a practical example of how to launch a digital news product, we profile Firstpost, a news site launched in May 2011 by India’s Network18. We speak to Firstpost’s Durga Raghunath on the editorial and business thinking behind the “breaking views” site, and how they may have started small but are already achieving their rather big ambitions.
Categories: Advertising, Article Type, Asia, Content, Digital Briefing, Editor's Pick, Innovation, Management, Multi-Platform, Product development, Region, Revenue
Categories: Article Type, Content, Editor's Pick, How-to, Innovation, Resource Centre, Resource Type, Social Media