Malaysian media merger highlights key shift in digital transition
by Kevin Anderson on May 16, 2013
Malaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital advertising market. This move will put pressure on news groups as they will have a new source of competition for ad spend.
While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital advertising is challenging not only print but TV groups, and it is attracting international investment that will remake Russia’s media market.
Categories: Advertising, Article Type, Blogpost, Business Models, CIS & Georgia, Editor's Pick, Region, Revenue
Diversity in Latin American markets drives paid content strategies
by EstefanÃa Colmenares Hernández on April 29, 2013
Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
Developing new revenue streams to support investigative journalism
by Kevin Anderson on April 29, 2013
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Making money with digital: Four lessons in success
by Kevin Anderson on February 15, 2013
While we don’t yet have a general model for news business success in the digital age, we are starting to identify successful revenue strategies – complete with the management and business organisation strategies necessary to execute them – that can complement the traditional print business. The Pew Center’s Project for Excellence in Journalism has just released a report looking at four revenue success stories.
Categories: Article Type, Blogpost, Business Models, Culture, Digital Leadership, Editor's Pick, Innovation, Management, Multi-Platform, North America, Region, Revenue, Services
Lessons on sustainability from global study of news start-ups
by Kevin Anderson on January 25, 2013
A look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach profitability is a model traditional news companies should explore.
Associated Press experiments with a way to make social media pay
by Kevin Anderson on January 9, 2013
The Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance commercial and editorial demands while experimenting with new ways to earn revenue from social media.
Media Forum 2012: Kodak, a cautionary tale for news organisations
by Kevin Anderson on December 7, 2012
At the recent Media Development Loan Fund’s Media Forum, Bambang Harymurti, the CEO of Tempo International Media in Indonesia, warned his fellow media leaders not to make the same mistake that photography pioneer Kodak did. Kodak saw the approach of digital photography but wasn’t able to transition its business to take advantage of the shift until it was too late.
News organisations have a wealth of digital revenue opportunities to explore
by Kevin Anderson on November 28, 2012
Digital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source. A new online list of digital web revenue models gives a useful insight into the wide range of revenue sources that are out there.
Categories: Advertising, Article Type, Blogpost, Business Models, Editor's Pick, Paid Content, Revenue
Categories: Advertising, Article Type, Asia, Blogpost, Business Models, Editor's Pick, Management, Product development, Region, Revenue