Diversity in Latin American markets drives paid content strategies
by EstefanÃa Colmenares Hernández on April 29, 2013
Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
BBC Olympics digital video strategy holds lessons for multi-screen future
by Ulrikke Albertsen on August 16, 2012
The BBC’s ‘four-screen’ video coverage of the London 2012 Olympics provides important insights into how consumers engage with video across mobile, tablet, PC and connected TV. The BBC’s experience shows that consumers will embrace choice and watch coverage anytime, anywhere and on any device they have. The experience holds important lessons for broadcasters and also video content producers in how to serve the voracious video consumers of the digital age.
Categories: Apps, Article Type, Blogpost, Editor's Pick, Europe, Innovation, Region
Zimbabwean newspaper publisher holds hackathon to spur innovation
by Kevin Anderson on August 2, 2012
Hackathons are an excellent way of getting editors, journalists and developers to work together at news organisations to create new mobile and web applications that the paper, website or radio or TV station can use. Focusing on content, revenue or both, they give journalists and editors experience of what technology developments are possible in a short space of time and introduce developers to the pressured deadlines of a news outlet.
African news organisations need to embrace mobile web opportunities
by Kevin Anderson on July 26, 2012
Africa is set to become the world’s second largest mobile market by the end of this year. Audiences and advertisers are rapidly moving to mobile, with many African mobile owners only accessing the web via their phones. News organisations must have mobile websites and move quickly to take advantage of mobile advertising opportunities.
Categories: Africa, Apps, Article Type, Blogpost, Editor's Pick, Innovation, Mobile Publishing, Region
Apps that create fact-checkers and data experts out of your audience
by Shubha Bala on July 12, 2012
At a recent MIT-Knight Centre conference, several innovative apps, and future apps, were brought up that ease the work of using data for journalists and bring data journalism and fact-checking directly into the hands of the audience. We review a few and consider some of the possible implications of the technologies.
Categories: Apps, Article Type, Blogpost, Editor's Pick, Innovation, North America, Region
Tablet users consume more news and are more willing to pay
by Ulrikke Albertsen on July 11, 2012
Recent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to drive news consumption, promotion and communication.
Categories: Apps, Article Type, Blogpost, Editor's Pick, Europe, Innovation, Mobile Publishing, Region
Innovative ideas for African News Challenge
by Shubha Bala on July 9, 2012
Project ideas from news through social networks, to citizen journalism, to helping news outlets create more revenue has come in through the over 200 applications to the African News Innovation Challenge. We look at five of the innovative ideas vying to win the Challenge.
Categories: Advertising, Africa, Apps, Article Type, Blogpost, Editor's Pick, Innovation, Multi-Platform, Publishing, Region, Social Media
Mobile internet use: Growth but advertising revenue challenges
by Kevin Anderson on June 4, 2012
Tech analyst extraordinaire Mary Meeker has come out with her annual report looking back at recent internet, mobile and technology trends and giving us a glimpse of what she sees in the near future. One of her key observations is that while mobile data use is rapidly expanding, advertising spending on mobile has not kept pace.
Categories: Advertising, Africa, Apps, Article Type, Asia, Mobile Publishing, North America, Resource Centre, Resource Type
Categories: Apps, Apps, Article Type, Business Models, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, Multi-Platform, Paid Content, Product development, Region, Revenue