Malaysian media merger highlights key shift in digital transition
by Kevin Anderson on May 16, 2013
Malaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital advertising market. This move will put pressure on news groups as they will have a new source of competition for ad spend.
Invest in audience measurement to keep track of changing market
by Kevin Anderson on May 10, 2013
As markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the importance of investing in audience measurement and research to make sure that your multi-platform strategy
Categories: Advertising, Africa, Article Type, Blogpost, Editor's Pick, Region, Revenue
While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital advertising is challenging not only print but TV groups, and it is attracting international investment that will remake Russia’s media market.
Categories: Advertising, Article Type, Blogpost, Business Models, CIS & Georgia, Editor's Pick, Region, Revenue
Traditional versus digital ads: ‘Reach’ versus ‘each’
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region, Revenue
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Real-time bidding brings flexibility and revenues to digital ad markets
by Kevin Anderson on March 6, 2013
Much of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic buying. We sit down with Proximic’s Rodney Mayers to discuss programmatic buying and how publishers can take advantage of it.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, Revenue
Online Advertising Explained: DMPs, SSPs, DSPs and RTB
by Ran Ju on March 6, 2013
Ad exchanges are using an increasing amount of data to deliver better targeted ads to users and better performing ads to advertisers. News organisations need to understand how digital advertising is all about data, data, data. We cut through the dizzying acronyms that dominate any discussion about digital advertising.
Categories: Advertising, Article Type, Editor's Pick, Resource Centre, Resource Type, Revenue
Newspaper groups find success in moving their classified business online
by Peter Ong on February 28, 2013
Classifieds, once viewed as the “river of gold” for newspapers, have migrated online, and Asia-Pacific newspaper consultant Peter Ong shows how newspapers lost time and much needed revenue by failing to move their classified business online. But it’s not too late – some newspaper groups have begun to fight back.
Categories: Advertising, Article Type, Asia, Digital Briefing, Editor's Pick, Innovation, Management, Multi-Platform, Product development, Region, Revenue
Online classifieds: Choosing a successful strategy
by Ross Settles on February 28, 2013
The global classified advertising market is forecast to reach $14 bn, according to ZenithOptimedia. MDIF’s Senior Digital Advisor Ross Settles gives practical advice on how you can assess the opportunity in your market, identify the competitive advantages you have and then develop a strategy to tap this potential source of revenue.
Categories: Advertising, Article Type, Asia, CIS & Georgia, Digital Briefing, Editor's Pick, Management, Product development, Region, Revenue
Publishers need to leverage their audience knowledge to increase revenue
by Kevin Anderson on January 31, 2013
In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of Alternative Newsmedia conference, but publishers can use the same tools advertisers are to regain their edge and increase their revenue.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region, Revenue
Categories: Advertising, Article Type, Asia, Blogpost, Business Models, Editor's Pick, Management, Product development, Region, Revenue