by Kevin Anderson on November 14, 2012
Local media in Serbia see their future online, but some outlets that moved early have yet to see their investment pay off. At a recent conference in Belgrade, local media owners expressed frustration with advertisers and ad agencies for overlooking local outlets in favour of national media. Rather than to try to fight for national accounts, agency executives urged local media to focus on direct sales to boost their digital returns.
by Kevin Anderson on June 25, 2012
PwC has released a report looking at the entertainment and media industry through 2016, and it says that we’re at the “end of the beginning of digital …. with digital embedded in business-as-usual and moving to the heart of media companies worldwide”. We dig through the details of the report that finds that digital will be the main driver of growth globally and explain what it means for your news organisation.