How Montenegro’s Vijesti uses social media and events to build audience engagement
by Kevin Anderson on February 7, 2013
Montenegrin newspaper and online portal Vijesti saw a sharp spike in their Twitter followers and Facebook fans when their journalists used social media and a Twitter hashtag to cover protests last year, and now the news group uses social media to engage their audience directly in their journalism, even going as far as meeting them at “Twitter parties”.
Ad agencies urge Serbian local media to focus on direct ad sales
by Kevin Anderson on November 14, 2012
Local media in Serbia see their future online, but some outlets that moved early have yet to see their investment pay off. At a recent conference in Belgrade, local media owners expressed frustration with advertisers and ad agencies for overlooking local outlets in favour of national media. Rather than to try to fight for national accounts, agency executives urged local media to focus on direct sales to boost their digital returns.
Categories: Advertising, Article Type, Blogpost, Editor's Pick, Region, Revenue, S.E Europe
PwC announces “The End of the Digital Beginning” and predicts digital revenues will drive growth
by Kevin Anderson on June 25, 2012
PwC has released a report looking at the entertainment and media industry through 2016, and it says that we’re at the “end of the beginning of digital …. with digital embedded in business-as-usual and moving to the heart of media companies worldwide”. We dig through the details of the report that finds that digital will be the main driver of growth globally and explain what it means for your news organisation.
Categories: Article Type, Blogpost, Editor's Pick, Innovation, Mobile Reporting, Region, S.E Europe, Social Media