by Kevin Anderson on June 12, 2013
In its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead at a double-digit rate in many of these markets, traditional media such as TV and newspapers will also continue to prosper.
by Kevin Anderson on June 6, 2013
The 2013 World Press Trends report by WAN-IFRA found that newspapers are thriving in Latin America, performing well in Asia but struggling most in Eastern Europe. As they compete for digital attention, some newspapers in hard-hit markets are finding new ways to generate income, including paid content and non-traditional revenue sources such as e-commerce and digital services.
by Kevin Anderson on May 10, 2013
As markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the importance of investing in audience measurement and research to make sure that your multi-platform strategy
While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital advertising is challenging not only print but TV groups, and it is attracting international investment that will remake Russia’s media market.
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.