PwC report: TV growth to continue for next five years despite shift to digital
by Kevin Anderson on June 12, 2013
In its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead at a double-digit rate in many of these markets, traditional media such as TV and newspapers will also continue to prosper.
WAN-IFRA: Non-traditional revenue sources and print-digital bundling show promise for news revenue
by Kevin Anderson on June 6, 2013
The 2013 World Press Trends report by WAN-IFRA found that newspapers are thriving in Latin America, performing well in Asia but struggling most in Eastern Europe. As they compete for digital attention, some newspapers in hard-hit markets are finding new ways to generate income, including paid content and non-traditional revenue sources such as e-commerce and digital services.
Malaysian media merger highlights key shift in digital transition
by Kevin Anderson on May 16, 2013
Malaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital advertising market. This move will put pressure on news groups as they will have a new source of competition for ad spend.
Categories: Advertising, Article Type, Asia, Blogpost, Business Models, Editor's Pick, Management, Product development, Region, Revenue
Invest in audience measurement to keep track of changing market
by Kevin Anderson on May 10, 2013
As markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the importance of investing in audience measurement and research to make sure that your multi-platform strategy
Categories: Advertising, Africa, Article Type, Blogpost, Editor's Pick, Region, Revenue
While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital advertising is challenging not only print but TV groups, and it is attracting international investment that will remake Russia’s media market.
Categories: Advertising, Article Type, Blogpost, Business Models, CIS & Georgia, Editor's Pick, Region, Revenue
Diversity in Latin American markets drives paid content strategies
by EstefanÃa Colmenares Hernández on April 29, 2013
Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
Categories: Apps, Apps, Article Type, Business Models, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, Multi-Platform, Paid Content, Product development, Region, Revenue
Developing new revenue streams to support investigative journalism
by Kevin Anderson on April 29, 2013
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
Traditional versus digital ads: ‘Reach’ versus ‘each’
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region, Revenue
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Real-time bidding brings flexibility and revenues to digital ad markets
by Kevin Anderson on March 6, 2013
Much of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic buying. We sit down with Proximic’s Rodney Mayers to discuss programmatic buying and how publishers can take advantage of it.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, Revenue
Categories: Advertising, Article Type, Asia, Blogpost, Business Models, Editor's Pick, Innovation, Integration, Latin America, Management, Mobile Publishing, Multi-Platform, Region, Revenue