Five must have WordPress plug-ins for news organisations
by Kevin Anderson on May 24, 2013
WordPress has grown from its origins as a blogging platform into a powerful content management system, and now many news organisations including Reuters, the New York Times, CNN and Forbes use it to power parts of their sites. One of the benefits of using WordPress is that it can be adapted and extended using plug-ins, but there are hundreds to choose from, so which are the best? We look at five of the most useful for news organisations.
Tales from the frontline: The good, the bad and the ugly
by Kevin Anderson on May 22, 2013
If you have struggled with your content-management system, don’t worry you’re not alone. CMSs have been a common source of frustration for journalists and editors for years. Here we look at some of the lessons news organisations have learned. The industry is building up experience and solutions to some of the common problems publishers and broadcasters face as they put their content online.
10 reasons to choose the right CMS
by Kevin Anderson on May 22, 2013
You already have software and systems to publish your newspaper or to manage your radio or TV output, and you might be wondering why you need yet more software to publish online and to mobile phones. Put simply, a good CMS will help you efficiently publish your content digitally and manage your digital advertising.
Diversity in Latin American markets drives paid content strategies
by EstefanÃa Colmenares Hernández on April 29, 2013
Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
Developing new revenue streams to support investigative journalism
by Kevin Anderson on April 29, 2013
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
Dayparting: Publishing digital content when your audience is most likely to see it
by Kevin Anderson on March 26, 2013
Matching the time you publish content on your website with the time your audience is most likely to be online is a simple and affordable way to increase consumption and engagement. Publishing specific types of content at times of the day when that type of content is most in demand works even better.
Categories: Article Type, Blogpost, Editor's Pick, Innovation, Multi-Platform, Publishing
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Making the business case for data journalism
by Kevin Anderson on March 15, 2013
Data journalism is evolving quickly beyond its roots as a way to analyse numbers and create charts into entirely new ways to tell stories incorporating images, video and text. The results are impressive but the process can seem daunting. We look at ways to justify the effort and build a business case for developing these types of projects.
Newspaper groups find success in moving their classified business online
by Peter Ong on February 28, 2013
Classifieds, once viewed as the “river of gold” for newspapers, have migrated online, and Asia-Pacific newspaper consultant Peter Ong shows how newspapers lost time and much needed revenue by failing to move their classified business online. But it’s not too late – some newspaper groups have begun to fight back.
Categories: Advertising, Article Type, Asia, Digital Briefing, Editor's Pick, Innovation, Management, Multi-Platform, Product development, Region, Revenue
The mobile media revolution is about business not just distribution
by Kevin Anderson on February 26, 2013
Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile audiences and already think about how they need to respond commercially to this shift.
Categories: Africa, Article Type, Asia, Blogpost, HTML5, Innovation, Management, Mobile Reporting, Multi-Platform, Product development, Region
Categories: Article Type, Editor's Pick, How-to, Innovation, Mobile Publishing, Multi-Platform, Publishing, Resource Centre, Resource Type