by Kevin Anderson on May 2, 2013
More than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is warning news organisations that they will continue “to be high value targets to hackers”. Twitter advised news groups on how to keep their accounts safe as it works on improving security, and we look at the best ways to make sure your accounts aren’t taken over by groups looking to damage your credibility and reputation.
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.